Facebook likes are becoming commonplace - not only in facebook pages but off-network (outside of facebook.com) as well. Blogs use it, brands are incorporating it. Just check out the use of facebook "likes" in websites.
So, the question arises - how can we use this data more efficiently? I've always believed that, apart from being the place that folks are spending most time on the internet, facebook is a very rich data store. Facebook knows what its audience is doing both on and off-network. And that's a rich source of data. Think of its benefits:
- Tracking trends. Urban outfitter knows not only the number of customers who "like" their product but their specifics as well (demo and profile)
- I should rephrase, its not Urban outfitters but Facebook. They can sell this data back to the client!
- Word of mouth marketing. There is no better way to sell than word of mouth from your own friend. 80%+ sales are from word of mouth marketing. Sharing feature of like is best suited for it.
- Virality. Sharing with friends.