Monday, October 13, 2008

Will the economic slowdown impact internet and video ad spending

Everyone is talking about - we are in a financial mess! So, will it severly impact internet ad spend, specifically video ads? I'm not so sure. I recently read an article on HBS talking about the fact that the drop may be much worse for traditional media vs. online world. The logic is quite simple - marketers will be pushed to reduce their media budgets, today the spend is around $70B on TV (network & broadcast), so as to keep the marketing impact the same with lower spend, they may move more monies into the online world. This may be especially true for online video market.
It remains to be seen if this is true but lets track this closely.

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