Sunday, October 19, 2008

Video Platform

Online video is seeing phenomal growth, we all know that. There is a saying with ol' video hands and it goes  - "video is only 6 months away from taking over the world" and we have been saying that for the past 10 years!  But I do feel that we are reaching the tipping point for many reasons - 
  1. The growth of broadband speeds. Cable now offers 6Mbps as a the default speed. 
  2. Content companies are getting more open to sharing content online, see the growth of Hulu.
  3. And above all, the audience is watching more hours online. Watch the teenage and 18-25 demo. These guys will change the viewing habits going forward. 
So, video is now a ubiquitous element on all sites, on par with text and images. How are publishers going to incoporate ever growing needs for video. They can either use paid services such as Brightcove, Ooyala, and others. Or try open source options such as Pandastream. 
I'm curious about experiences with Pandastream and other open source video platforms. If you've worked with them, drop me a line....

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